Theories of Consciousness free essay sample

Describes compares ideas assumptions of Marx, Weber, Durkheim, Karl Mannheim Freud on human consciousness, freedom knowledge in social context. Reductive Non-Reductive Perspectives on Consciousness: There are many theories that attempt to explain and model human consciousness, some of which focus on biology, others on psychology and there are others as well. The belief-desire thesis is a form of folk psychology that says the brain can only desire something that we believe is possible or true, whether we are conscious of that belief or not and that our beliefs and desires are based on our experiences of actual tangible sensations (Stich 4).

Save the Children (UNICEF)

Save the Children (UNICEF) UNICEF is running an advertising campaign to save children across the world from hunger, exploitation, child labour and saving them from being sexually abused (UNICEF, 2). This paper will briefly discuss the concept of attention as used in the Save the Children Ad campaign run by UNICEF.Advertising We will write a custom essay sample on Save the Children (UNICEF) specifically for you for only $16.05 $11/page Learn More It will also show how the initial attention is used to produce an action from the viewer. According to Blythe (36), in consumer behaviour theory, attention refers to the selective attention and reading of messages that suits the consumer. An advertisement will have a number of messages, some intended and some unintended. Consumers may focus and concentrate their attention on certain aspects of the Ad while missing or ignoring the main intended message. Advertisers try to minimise this drift of the attention focus and attract visitors and attem pt to get them to react. Good Goes is a registered body that performs childcare programs on behalf of UNICEF. This organisation is running a number of Ad campaigns (Good Goes, 1). The arrangement of the Ads is as a horizontal slide show, placed horizontally across the web page. The advertiser has skilfully used images of some good-looking children along with some destitute ones. All efforts are taken to represent children from different ethnic origins such as Black, Asian, White and Chinese. The gallery of the slide show gives the image of the child and one can click on the image to view some more details. The images are kept clean and bright and the text is brief and concise without overburdening the reader. The Ads also do not feature dirty looking or obviously sick looking. The reader is at once influenced by the children and would want people to react immediately (Good Goes, 1). After getting the attention of the reader, consumer behaviour theory suggests that the respondent mus t ponder, think, weigh the advantages and disadvantages and decide to make a purchase decision. In some cases, the decision to buy a product, subscribe for a service or donate for a cause can be impulsive. In many cases, the advertiser would want to encourage impulsive buying. The advertisements from UNICEF also want to encourage this impulsive reaction from the customer. The main intention of the Ads is to increase awareness of the cause of children and to obtain the attention of the reader. Once the reader has viewed the details and given his attention, the next reaction would be to take action. There are different ways in which the viewer can be involved (Good Goes, 1), (Blythe, 42).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More The ways are to support the cause, to give or donate funds, to join the program and to advocate the cause of the organisation. The main Ads are a continuation of the theme of helping to save and protect children. The Ad is termed successful only after the viewer has turned his attention to action. Support can be in the form of training local health staff so that they can provide care for children and the mother. The action of Give is to donate and help the newborn. There are a number of child survival programs where the viewer can donate money. The next action is to Join the activity and campaign. The last action is to become an advocate of the campaign and carry out voluntary work. The above paragraphs have shown how attention feature from consumer behaviour theory can be applied to the UNICEF Ads. The Ads have succeeded in grabbing the attention of the viewer. They have also succeeded in making the viewer take one of the required set of actions. Blythe. Jim. Essentials of Marketing Communication, 3rd edition. Pearson Education, UK. December 2005. Good Goes. Save the Children: New born child survival campaign. 2011. Good Goes. Web. UNI CEF. UNICEF statement on UNHCR-Save the Children report. 2011. United Nations International Children’s Emergency Fund. 22 April 2011. https://www.unicef.org/media/media_21700.html

Case Studies Assignment Study Example | Topics and Well Written Essays - 1000 words

Studies Assignment - Case Study Example Nazareth Hospital offers services that are average as compared to the required standards while Clinix goes the full mile to ensure that they offer the best. Clinix has immense fixed assets meaning that their departments have up to date equipment while Nazareth relies on the old equipments, but still manage to deliver their services with lesser efficiency. The investments that Clinix has made have attracted immense revenues for the hospital in a period less than three years because the institution undertook its upgrade process during that time. On the other hand, Nazareth offers its services at an affordable cost to those that seek its services hence making the institution to attract a certain percentage of the market. Despite their services not being in line with the advanced technologies, their delivery is still efficient hence attracting those that do not have much to spare when accessing treatment. In contrast, Clinix has invested in hospital staffs that have technology applicatio n skills that are in line with the advancement in the medical field. Questions 1. What can Nazareth hospital do in order to enhance service delivery without attracting immense operational costs? 2. How can Clinix incorporate the market population that cannot afford its services to its delivery structure? 3. In what ways can both Clinix and Nazareth hospitals harmonize their operations in order to remain relevant to their targeted market? Topic 2 Developing and monitoring the budget This is a case study for two principle hospitals namely London Care and Angels of Mercy, which operate within a relatively similar geographical scope. Both of these hospitals are the largest referral hospitals because of their ability and capacity to attend to many patients at the same time. However, the difference that the two hospitals have is in terms of the non-treatment care that the two hospitals give to their clients. In essence, London Care is a public clinic while Angels of Mercy is a clinic whos e ownership is private meaning that the two have different levels of funding. This trickles down to the budgetary allocation for the two organizations, where one is renewable while the other is subject to procedure. London Care cannot afford to treat patients with the standards they would want because their budgetary allocation does not allow patients to be comfortable while receiving treatment. In contrast, the budgetary allocation for Angels of Mercy allows for the treatment of clients with comfort as an after service in order to attract them in the future. However, this does not mean that London Care does not execute its nursing duties within ethical practice it is only that their concern is not on the way that one would expect to be treated while still at the hospital. Questions i. Should London Care lobby for more funding from the British government or should it charge more in order for their service delivery to be effective? ii. What ways can Angels of Mercy use in order to re tain its reputation in the medical market? iii. Should the budgetary allocation be subject to review over time or should these hospitals make the best of what they have? Topic 3: Human Resource Management In this case study, the comparison will be between Fabian and Ethan, who are both human resource managers at TechSoftwares and Apex Computer companies respectively. Ethan has vast knowledge in computer applications and networking solutions as compared to Fabian